Students, not teachers, account for the reputation of every educational institution. If the graduates pursue successful careers, and reach high positions in the corporate or public sphere, an educational institution will be rewarded with a prime position on the market. On the top of that, we live in an era of numbers. Internet is full of various statistical studies that reflect on the success (or failure) of graduates on the employment market.
Scholarship committees want to grant money to ambitious students, who will later help to build (or maintain) a good reputation (and statistics) of their school. Therefor, you need to present yourself as a responsible young man/woman, who knows what they want to accomplish in life.
Needless to say, your answer should be related to the field of study. If you apply for a scholarship on a technical university, it makes no sense to speak about your dream of working with animals… Please, keep it on your mind. This connection to the subject of study is a crucial point of your answer. What’s more, you can elaborate on it telling them exactly how the study fits into your career plan.
I would love to become an expert in biochemistry. It was always my dream to work on innovations in this field, as I consider it very important for the future of mankind. I do all I can to reach my dream. Actually, after the research about many faculties and subjects of study, I believe that the study at your institution fits perfectly into my plan, and would mark another step on my journey towards the goal.
I would love to dedicate all my life to sport. I would love to become professional, and later train young people and all in all, help our country to get back where we were twenty years ago, on the very summit of the sport. However, because of my financial situation, I can not continue on the path of professional athlete straight away. And I would like to learn more about other subjects of life. That’s why I chose to study at the college, and play college league first. This will be possible only with a scholarship.